I don’t think people realize this. Record labels own many avenues of promotion. You’re not doing these big festivals or getting in contact with artists for tours, without these labels. It’s hard to Nice The Beatles 60th Birthday 2020 The Year When Shit Got Real Quarantined Shirt to squeeze in and make the promotion, advertising, and marketing work on your own. That’s not to say that record labels are doing you a favor, they’re all scummy. They just have resources that you’ll likely never be able to take advantage of on your own. I remember years ago reading about how they hired an economist to help run things and thought it was a really good idea. IMO, a lot of game companies would do well to follow suit.
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Beat Saber is already doing something similar, their DLCs lately have been just a series of certain bands’ greatest hits. Just imagine what can be done with modern rhythm games no more than 5 different guitar hero games you could have just one and then pick and choose songs from artists you personally like instead of buying Nice The Beatles 60th Birthday 2020 The Year When Shit Got Real Quarantined Shirt the same game twice. That’s basically Rock Band; ever since the first game their focus has been on being more of a platform. Every game (except Beatles) has been exportable to future ones, and with very few exceptions you can still get every one of the thousands of DLC songs.