Noelle was Jag’s assistant/friend when she first Nice Sleigh My Name Sleigh My Name Christmas Shirt moved to New York. IIRC, she met Martino through Jag and connected with Steffy through it. Steffy didn’t become a full-time blogger until 2016 when she had her first baby, and Noelle was the one who kind of pushed/supported her move into full time influencing after her parental leave. Jag, Noelle, and Steffy have the same management company, but that’s pretty recent compared to how long they’ve been in the same social circles. I think Noelle and Steffy signed on around mid-2017 and Jag sometime in 2018. Pretty sure Rach has/had a different management company, unsure if she has one now given the state of her gram.
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For a while, Noelle and Rachel were getting a lot of Nice Sleigh My Name Sleigh My Name Christmas Shirts the same sponsors and trips, so I think that’s where their friendship became part of their engagement and branding, esp for Rach. Now it all is part of that engagement trap that u/LoveDefinitely mentions. It’s basically a loop giveaway without the giveaway. Or in their case, like pumpkin pie spice without the pumpkin. Noelle uses to be Jag’s assistant as far as I know. Cute and can speak French. I discovered her on YouTube with her French videos. A long time ago, before lip fillers, pitiful wigs and racist manchildren.
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